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All posts by Alison

How much will I earn with Healthy Ads?

The question every new Publisher asks is “how much will I earn?”

Our goal at Healthy Ads is to display the most relevant and highest-paying advertisement every time your page is viewed to maximize revenue. However Publisher earnings are affected by a number of key variables that make it virtually impossible for us to predict the exact CPM rate and revenue an individual Publisher can earn.

Ultimately, your earnings are driven by how much advertisers will pay to reach your readers.

Key variables which impact CPM rates and monthly earnings include:

  • Size of your audience
  • Number of pages viewed each month
  • Number of ads per page
  • Demographic composition of your readership
  • Geographic composition
  • Performance – does your site have a high click through rate on ads?

Here are some things you can do to garner higher-paying CPM rates:

  • Have ads above-the-fold – many higher-paying CPM campaigns are only run on ad spaces above-the-fold. We recommend that publishers have at least 2 ads above-the-fold.
  • Run non-IAB units – Most sites only run standard size ads such as 728×90, 300×250, 160×600. Sites that run campaigns with interstitials, pre-roll video, over-the-page, floating ads, and background skins will earn more as these placements attract much higher CPM rates.
  • Create new content all the time – sites that create content daily often outperform sites that create content once per week.
  • Utilize the tips in our Traffic Booster Guide – We’ve created a free guide with simple tips to help increase the traffic to your site. Publishers who have implemented some of the strategies have seen traffic rates increase by over 300%.  Download here.

What are Dynamic Ad Tags?

Switching leaderboard ad tags run 4 different ad sizes

IAB rising star units have recently grown in popularity by Advertisers and their agencies, due in part to the 970px wide leaderboards featured on the homepage of Youtube around the world.

As a result, the team at Healthy Ads has developed, what we refer to as switching leaderboard ad tags. Similar in nature to our switching 300×250/300×600 ad unit, the new switching leaderboard ad tags give Publishers a wide variety of ad sizes via a single ad tag, thus maximizing revenue.

Ideal for websites that can run a 970 wide ad unit, above-the-fold, the switching leaderboard ad tags can run all these sizes:

Benefits of the 970 wide switching leaderboard ad tags:

  • Four different ad sizes in a single ad tag
  • Higher revenue compared to the standard 728×90
  • Ideal for sites that can accommodate wider ad units
  • Can be run as part of a roadblock
  • Video, rich media or static creative
  • Can be run at the top of a website or in-line.

If you’re a Healthy Ads Publisher and would like to include a switching leaderboard ad tag on your site, please contact us.

What is Header Bidding?

At Healthy Ads we are always looking for new ways to help our Publishers increase their earnings. To do this we often adapt new ad products and new ad technologies. One of the newest adoptions we are offering, and one of the hottest buzzwords in the advertising industry is header bidding.

Header Bidding is a new technology that allows various demand sources (buyers) to bid on your ads in an auction. This means that the price that your ad space is worth is determined in real-time as a user visits your site. No more guesswork and complicated ad configurations or waterfalls to determine which network is going to pay you the most for your ad space. Advertisers view your inventory and the highest bidder wins – which means higher CPMs for you.

Healthy Ads offers all of our Publishers the chance to utilize this new technology. Our header bidding solutions range from a full service header wrap for our largest Publishers (500,000+ views per month), to new, simple-to-install asynchronous ad tags that makes header bidding accessible to Publishers of any size.  You can learn more about header bidding here. To maximize advertising on your site via header bidding, become a Healthy Ads Publisher today.

Gourmet Ads acquires Healthy Ads

Gourmet Ads, the global food advertising network, today announced that it will acquire the privately held Healthy Ads network. The acquisition of Healthy Ads will not only expand overall audience numbers, but also introduce a new audience of consumers who focus on a healthy lifestyle.

“I’m excited about the health vertical and the direction we are going to take it” comments Gourmet Ads’ Founder and President, Benjamin Christie. “In the last few years, we’ve seen a real food movement around organic, vegetarian and paleo lifestyles among publishers and brands alike. Healthy Ads has been at the forefront of this trend and has forged a unique offering which we intend to grow further.”

Christie plans to continue the use of the Healthy Ads brand, which will exist alongside Gourmet Ads and be available programmatically for the first time in the coming weeks. In addition, this will allow buyers the ability to use first-party data from both Gourmet Ads and Healthy Ads to reach niche audiences such as ‘active moms’ and ’healthy home cooks’.

 

How much will I earn with Healthy Ads?

The question every new Publisher asks is “how much will I earn?”

Our goal at Healthy Ads is to display the most relevant and highest-paying advertisement every time your page is viewed to maximize revenue. However Publisher earnings are affected by a number of key variables that make it virtually impossible for us to predict the exact CPM rate and revenue an individual Publisher can earn.

Ultimately, your earnings are driven by how much advertisers will pay to reach your readers.

Key variables which impact CPM rates and monthly earnings include:

  • Size of your audience
  • Number of pages viewed each month
  • Number of ads per page
  • Demographic composition of your readership
  • Geographic composition
  • Performance – does your site have a high click through rate on ads?

Here are some things you can do to garner higher-paying CPM rates:

  • Have ads above-the-fold – many higher-paying CPM campaigns are only run on ad spaces above-the-fold. We recommend that publishers have at least 2 ads above-the-fold.
  • Run non-IAB units – Most sites only run standard size ads such as 728×90, 300×250, 160×600. Sites that run campaigns with interstitials, pre-roll video, over-the-page, floating ads, and background skins will earn more as these placements attract much higher CPM rates.
  • Create new content all the time – sites that create content daily often outperform sites that create content once per week.
  • Utilize the tips in our Traffic Booster Guide – We’ve created a free guide with simple tips to help increase the traffic to your site. Publishers who have implemented some of the strategies have seen traffic rates increase by over 300%.  Download here.

How to Monetize your Health-Focused Blog

So you’ve created a health-focused blog and are spending countless hours writing unique and interesting content. Even more,  you’re starting to get good traffic to the site. Now it’s time to consider how to make money with your site. There are lots of solutions in the marketplace for monetizing your healthy blog, so we created a short how-to list to help you begin reaching your revenue goals with Gourmet Ads.

Ways to monetize your food site

  1. Your site should be hosted on its own top-level domain, such as blogname.com (not free hosted). This is extremely important as most brand advertisers will not advertise on sites hosted on blogging platforms (ie: yourhealthsite.wordpress.com).
  2. Your health-focused site needs to be well designed via a web designer or well done design theme. If you’re using WordPress, resist the urge to use a stock, standard health blog. It fact, we often reject blogs that are lacking in design.
  3. You must be prepared to have at least 2 ads above-the-fold. This is essential for advertisers as the majority of clicks occur at the top of the page. You may need to re-design areas of your site to achieve this.
  4. Privacy Policy – an essential. Particular advertisers will only run their ads on sites that publish a privacy policy, see here for more it here.
  5. Healthy Ads supports IAB size ads (728 x 90, 300×250 and 160 x 600) which are our standard sizes. However, there’s a great deal of advertiser demand for non-IAB sized ads. Health-focused bloggers need to be prepared to run interstitials, over-the-page-ads, background skins and video.
  6. Your blog should average  over 5000 pageviews a month, which equals to about 1000-1500 people per month.

Finally, we’re always looking for premium Publishers to join the Healthy Ads Network, however we thoroughly review all Publisher applications. Having strict Publisher eligibility standards enables us to attract premium advertisers, which provides Publishers high-quality, visually appealing, audience-relevant advertising.

Moore or Less Cooking

A Smart Start

Joining the Gourmet Ads family was always in the cards for Nettie Moore of Moore or Less Cooking. As a veteran blogger, Nettie found Gourmet Ads via several blogger friends who’d recommended the platform. Since 2014, Nettie has found support in growing her reader base and increasing her ad revenue with Gourmet Ads.

Making it Easy

“Gourmet Ads made it easy for me to make money,” Moore comments. “The platform was simple to install and responses to questions were always prompt,” she said. As with anything worth having, growing advertising on a website takes a bit of work, but it comes with great rewards. “There have been tweaks and changes I’ve made along the way with my blog to find the right ad mix for my readers, but Gourmet Ads is always knowledgeable and helpful in their support.”

Making it Profitable

With the help of Gourmet Ads and exceptional content, even the novice food blogger can create a successful revenue stream. Nettie recommends a calculated approach: “Know who your target audience is and understand how to draw them into your site and keep them coming back. Gourmet Ads has great tips to running a successful blog – take advantage of them! It’s very possible to make money with your food blog. It takes a lot of hard work and great content, but Gourmet Ads can help you make it happen!”

Sample privacy policy

This privacy policy sets out how <company name> uses and protects any information that you give while using www.<sitename>.com

Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

<company name> may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from <date>.

What we collect

We may collect the following information:

  • contact information including email address
  • demographic information such as zip code, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Advertising

Some of our advertisers occasionally serve you cookies as well. We do not have control over cookies placed by advertisers. We may use advertising service vendors to help present advertisements on the website, one of which is http://www.publishers.healthyads.com. These vendors may use cookies, web beacons, or similar technologies to serve you advertisements tailored to interests you have shown by browsing on this and other sites you have visited, to determine whether you have seen a particular advertisement before and to avoid sending you duplicate advertisements. In doing so, these vendors may collect non-personal data such as your browser type, your operating system, web pages visited, time of visits, content viewed, ads viewed, and other clickstream data. The use of cookies, web beacons, or similar technologies by these advertising service vendors is subject to their own privacy policies, not ours, and Service Provider disclaims all liability in connection therewith.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Opt Out

For information about opting out of Gourmet Ads and ad serving partners please visit http://www.publishers.healthyads.com/about/privacy-policy

If you believe that any information we are holding on you is incorrect or incomplete, please contact us.

5 tips for Great Health & Fitness Videos

Making great health and fitness videos is not as easy as it may seem. There are many aspects of the process to consider, and if you get it wrong it could have a negative effect on your traffic and your profits. We’ve compiled 6 tips to take the mystery out of creating great videos for your site.

  1. Good equipment

Without good camera and lighting equipment, the video that you make could appear amateur. If you want to give any product credibility by creating a video about it, making it a good quality video is the first step to success. Invest in decent equipment and look for highly recommended cameras and lights that would work well together to avoid fuzzy pictures. Don’t underestimate a good sound recording system either – no one will want to watch a video that sounds crackly or muffled!

  1. Clear and concise process

Always have someone cooking a recipe or demonstrating an exercise who really knows what they are doing. The ‘expert’ doesn’t need to be a celebrity, nor do they have to be well practiced, however, the presenter needs to know how to give clear instructions to their audience. Always have a good understanding of what you’re demonstrating so the viewer feels confident in taking your direction.

2. Keep the video short

No matter how experienced the viewer is, no one will want to watch a video that is too long. Keep it concise and your viewers will find it much easier to follow. If just one camera angle seems to be a little boring, mix it up and use close-ups from high angles. This will give the viewer an idea of how their finished product should look.

3. Make your videos search engine accessible

By adding keywords to your videos and tagging them, you can make them a lot easier to find via a search engine.

4. “Watchability”

When the final video has been created, make sure it is well edited to give it a smooth appearance. Make sure lots of camera angles are used to make the clip a lot more exciting to view, however don’t go overboard- too many changes in camera angles could make your viewers dizzy!

5. The Best Tip of All

So many bloggers who appear in videos look miserable, so the best thing you can do in your video is smile! A smile goes a long way, and just could be the key to making your audience stick around and watch a clip of something else they might find interesting on your site.

Healthy Ads is always looking for health-focused websites or blogs featuring videos. For more information visit our page on Video Advertising.