728×90 – Leaderboard
The 728×90 Ad Unit is ideal for the Top-of-Page
The 728×90 ad unit, also known as the Leaderboard, is typically placed at the top of a website either above the content or within the header itself. Because of it’s above-the-fold placement on many websites, the 728×90 performs extremely well for advertisers.
Across Healthy Ads, the 728×90 ad unit is popular on large recipe and food sites and is often run near a 300×250 for maximum brand exposure. For advertisers, the 728×90 is considered a high-performance ad unit, and is used in nearly every campaign run on Healthy Ads publisher sites.
Features of the 728×90 leaderboard ad unit
- Commonly placed above-the-fold
- Large creative space (728×90)
- Provides consistent results for advertisers and Publishers
- Can be run as expandable or standard unit
- Approved IAB ad unit
If you’re an approved Healthy Ads Publisher and would like to include the 728×90 ad unit on your site, please contact us.