Tips for Creating Great Video Content

Making great health and fitness videos is not as easy as it may seem. There are many aspects of the process to consider, and if you get it wrong it could have a negative effect on your traffic and your profits. We’ve compiled 6 tips to take the mystery out of creating great videos for your site.

1. Good equipment

Without good camera and lighting equipment, the video that you make could appear amateur. If you want to give any product credibility by creating a video about it, making it a good quality video is the first step to success. Invest in decent equipment and look for highly recommended cameras and lights that would work well together to avoid fuzzy pictures. Don’t underestimate a good sound recording system either – no one will want to watch a video that sounds crackly or muffled!

2. Clear and concise process

Always have someone cooking a recipe or demonstrating an exercise who really knows what they are doing. The ‘expert’ doesn’t need to be a celebrity, nor do they have to be well practiced, however, the presenter needs to know how to give clear instructions to their audience. Always have a good understanding of what you’re demonstrating so the viewer feels confident in taking your direction.

3. Keep the video short

No matter how experienced the viewer is, no one will want to watch a video that is too long. Keep it concise and your viewers will find it much easier to follow. If just one camera angle seems to be a little boring, mix it up and use close-ups from high angles. This will give the viewer an idea of how their finished product should look.

4. Make your videos search engine accessible

By adding keywords to your videos and tagging them, you can make them a lot easier to find via a search engine.

5. “Watchability”

When the final video has been created, make sure it is well edited to give it a smooth appearance. Make sure lots of camera angles are used to make the clip a lot more exciting to view, however don’t go overboard- too many changes in camera angles could make your viewers dizzy!

The Best Tip of All

So many bloggers who appear in videos look miserable, so the best thing you can do in your video is smile! A smile goes a long way, and just could be the key to making your audience stick around and watch a clip of something else they might find interesting on your site.

Healthy Ads is always looking for health-focused websites or blogs featuring videos. For more information, visit our page on Video Advertising.