Crunching the Numbers, Political Advertising in 2020

The Skinny on Political Advertising

Unless you live under a rock, you may have noticed there is a big election in the US this coming November. This means that many of us will be bombarded with political ads, especially if you live in a “Swing State”. Political advertising is a hot button issue, but it can mean big revenue. Especially this year with major publishers such as Facebook and Twitter turning all political ads off. Because of this there is a major shortage of inventory for political advertising and this will mean huge CPMs for publishers that allow it.

Expected Budgets for Online Political Advertising in 2020

According to ABC News’ statistical research, over $.6.7 billion is expected to be spent on political ads and election advertising, over half of which will be spent between September and election day in November. The Democratic nominee plans on spending a substantial record-breaking $280 million on campaigning throughout the swing states, and 20% of that will be reserved for online advertising specifically.

With these kinds of budgets and the current shortage of sites allowing political ads, there really is a big opportunity for websites that will allow political ads. For a lot of publishers this will be a welcome revenue boost after a very soft spring and summer due to lower advertising budgets amidst COVID-19.

However, we understand that many of our publishers want to block political ads to avoid any conflict of interest. And Gourmet Ads has always offered custom blocks for all our publishers.

Blocking Political Ads

For publishers looking to block political ads this is something that is very simple few make very simple for our publishers. All you need to do is reach out to us and let us know you’d like political ads (or any other type) blocked. We then handle everything on our end. This is often a big change from many ad providers that have “self-help” platforms and leave publishers to create confusing blocks on their own, possibly allowing the unwanted ads to still serve.

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