Navigating the Ever-Changing World of Blogging
During this time of uncertainty many are looking for a positive outlet. Blogging is not only a great way to get your feelings and ideas out there, but it can also be a great way to bring in incremental revenue.
For those already blogging, now is as good a time as ever to make sure you’re getting the most out of your blog by keeping up with current demand and showcasing quality content.
High Demand Topics
Depending on current trends and seasonality, users are looking for certain content. Providing this in demand content will not only bring users, but advertisers are also looking to be around certain content. Right now we are seeing high demand for bread recipes, dessert recipes, diabetic (low carb) recipes, salmon and sous vide recipes. Seasonally we are moving into Mother’s and Father’s Day and grilling season. These topics are always evolving so check back to see the latest.
Engaging Content for Highly Viewable and Valuable Ads
Premium advertisers are always looking to buy ads that are highly viewable. Simply stated, viewable ads are ads that are in a users’ view on the screen for at least one second. Nearly all high-paying campaigns are for ad units within the 80-90% viewability range. Creating engaging content is a big key to increasing ad viewability. Keeping users on the page for longer and placing ads near that content will help your overall ad viewability. Additionally some quick fixes for increased viewability are to use adhesion, aka “sticky” ads. We offer our publishers sticky ads for both desktop and mobile. These ads are ideal for capturing premium ad dollars.
Make sure you are running a Compliant CMP
We can’t emphasize this one enough. Not running a valid CMP is going to have a serious negative effect on revenue. With updated privacy laws, such as the California CCPA law, those cookie banners are no longer sufficient to comply with privacy laws. A site must run an IAB framework CMP to be compliant with current laws. Many advertisers are no longer buying ads on sites without a verifiable CMP. This is not unique to Healthy Ads, but on every site and every ad network. Finding and setting up a compliant CMP can be very complicated. The new laws require increased detail in the notice as well confirmation of consent before any ads are served. At Healthy Ads we offer all our publishers, free of charge a compliant CMP to run. The CMP runs out of our ad tags so there is also no setup on your end.
To become a Healthy Ads publisher now, apply here.
Current Healthy Ads publishers needing any help can email support at publishers@gourmetads.com.
