Criteo

What is Criteo?

Criteo is a Retargeting Platform which operates globally in over 30 markets around the world and is headquartered in Paris, France.

Criteo is primarily used by eCommerce and online retailers for Retargeting / ReMarketing, serving personalized online display advertisements to consumers who have previously visited the advertiser’s website.

Criteo is integrated with us via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic. Depending on the SSP integration, we support the following Media Types: Display, Mobile and Native. We support both Deals and Open Exchange buying via Criteo.

Criteo Private Marketplace Deals / PMPs

Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. Criteo has pre-negotiated with Gourmet Ads to have Programmatic Deals in their platform. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.

Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus / Xandr tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Google Adobe Amazon Yahoo
Appnexus Rubicon Index Exchange Criteo
WPP Interpublic Group Omnicom Publicis
Oath Media Net Dentsu The Trade Desk
Mediamath Dataxu Amobee Xandr
Adroll Pubmatic Sovrn OpenX
Conversant District M