What is Criteo?
Criteo is a Retargeting Platform which operates globally in over 30 markets around the world and is headquartered in Paris, France.
Criteo is primarily used by eCommerce and online retailers for Retargeting / ReMarketing, serving personalized online display advertisements to consumers who have previously visited the advertiser’s website.
Criteo is integrated with us via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic. Depending on the SSP integration, we support the following Media Types: Display, Mobile and Native. We support both Deals and Open Exchange buying via Criteo.
Criteo Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. Criteo has pre-negotiated with Gourmet Ads to have Programmatic Deals in their platform. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus / Xandr tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.