What is DataXu?
DataXu is a Global Demand Side Platform (DSP) headquartered in Boston, MA, USA.
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use DataXu as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via DataXu.
DataXu Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. We offer the ability buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages. DataXu has pre negotiated with Gourmet Ads to have Programmatic Deals available for buyers.
DataXu First Party Data
Gourmet Ads First Party Data is available through DataXu. Contact Us for our Full Taxonomy of our First Party Segments in DataXu.
Programmatic Advertisers that use DataXu and have their account mapped through to Appnexus (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus / Xandr tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.